{"id":7616,"date":"2024-12-17T13:08:05","date_gmt":"2024-12-17T12:08:05","guid":{"rendered":"https:\/\/carp-sounder.com\/privacy-policy\/"},"modified":"2024-12-17T13:08:05","modified_gmt":"2024-12-17T12:08:05","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/carp-sounder.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<h1>Privacy Policy<\/h1>\n<h2>Introduction<\/h2>\n<p>With the following Privacy Policy, we would like to inform you about the types of personal data (hereinafter also referred to as \u201cdata\u201d) we process, the purposes for which we process it, and the scope of such processing. This Privacy Policy applies to all processing of personal data carried out by us, both in connection with the provision of our services and, in particular, on our websites, on mobile devices, and within external online platforms, such as our social media profiles (hereinafter collectively referred to as the \u201cOnline Offer\u201d). <\/p>\n<p>The terms used are not gender-specific.<\/p>\n<p>As of December 23, 2024<\/p>\n<h2>Table of Contents<\/h2>\n<ul class=\"index\">\n<li><a class=\"index-link\" href=\"#m14\">Introduction<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m3\">Person in Charge<\/a><\/li>\n<li><a class=\"index-link\" href=\"#mOverview\">Overview of Processing Steps<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m11\">Contact the Data Protection Officer<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m13\">Relevant Legal Bases<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m27\">Safety Measures<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m25\">Transfer and Disclosure of Personal Data<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m24\">Data Processing in Third Countries<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m134\">Use of Cookies<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m317\">Commercial and Business Services<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m326\">Payment service provider<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m225\">Provision of the Online Service and Web Hosting<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m182\">Contact Us<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m17\">Newsletters and Electronic Notifications<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m263\">Web Analytics, Monitoring, and Optimization<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m264\">Online Marketing<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m136\">Social Media Presence<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m328\">Plugins, Embedded Functions, and Content<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m12\">Deletion of Data<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m15\">Changes and Updates to the Privacy Policy<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m10\">Rights of Data Subjects<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m42\">Definitions of Terms<\/a><\/li>\n<\/ul>\n<h2 id=\"m3\">Person in Charge<\/h2>\n<p>Carpsounder Braunfels, Sole Proprietorship<br \/>\nOwner: Joachim Flauger<br \/>\n6 Josef-L\u00fccker-Weg<br \/>\n35619 Braunfels<br \/>\nGermany<\/p>\n<p><strong>Email address:<\/strong> info@carp-sounder.com<\/p>\n<p><strong>Phone:<\/strong> +49 (0) 6442 &#8211; 51 52<\/p>\n<p><strong>Legal Notice:<\/strong> https:\/\/carp-sounder.com\/de\/impressum\/<\/p>\n<h2 id=\"m11\">Contact the Data Protection Officer<\/h2>\n<p>Joachim Flauger, Carpsounder Braunfels e.K.<br \/>\n6 Josef-L\u00fccker-Weg<br \/>\n35619 Braunfels<br \/>\nGermany<\/p>\n<p><strong>Email address:<\/strong> flauger@carp-sounder.com<\/p>\n<h2 id=\"mOverview\">Overview of Processing Steps<\/h2>\n<p>The following overview summarizes the types of data processed and the purposes of such processing, and identifies the data subjects.<\/p>\n<h3>Types of Data Processed<\/h3>\n<ul>\n<li>Master data (e.g., names, addresses).<\/li>\n<li>Content data (e.g., entries in online forms).<\/li>\n<li>Contact data (e.g., email, phone numbers).<\/li>\n<li>Meta\/communication data (e.g., device information, IP addresses).<\/li>\n<li>Usage data (e.g., websites visited, interest in content, access times).<\/li>\n<li>Location data (information regarding the geographic location of a device or a person).<\/li>\n<li>Contract data (e.g., subject matter of the contract, term, customer category).<\/li>\n<li>Payment data (e.g., bank account information, invoices, payment history).<\/li>\n<\/ul>\n<h3>Categories of Data Subjects<\/h3>\n<ul>\n<li>Business and contractual partners.<\/li>\n<li>Prospective customers.<\/li>\n<li>Communication partners.<\/li>\n<li>Customers.<\/li>\n<li>Users (e.g., website visitors, users of online services).<\/li>\n<\/ul>\n<h3>Purposes of Processing<\/h3>\n<ul>\n<li>Assessment of creditworthiness and credit rating.<\/li>\n<li>Provision of our online services and user-friendliness.<\/li>\n<li>Evaluation of the Visitor Outreach Campaign.<\/li>\n<li>Office and organizational procedures.<\/li>\n<li>Cross-Device Tracking (cross-device processing of user data for marketing purposes).<\/li>\n<li>Direct marketing (e.g., via email or mail).<\/li>\n<li>Interest-based and behavioral marketing.<\/li>\n<li>Contact Requests and Communication.<\/li>\n<li>Conversion tracking (measuring the effectiveness of marketing efforts).<\/li>\n<li>Profiling (creating user profiles).<\/li>\n<li>Remarketing.<\/li>\n<li>Audience measurement (e.g., traffic statistics, identification of returning visitors).<\/li>\n<li>Safety measures.<\/li>\n<li>Tracking (e.g., interest-based or behavioral profiling, use of cookies).<\/li>\n<li>Provision of contractual services and customer service.<\/li>\n<li>Managing and responding to inquiries.<\/li>\n<li>Target audience segmentation (identifying target audiences relevant for marketing purposes or other content distribution).<\/li>\n<\/ul>\n<h3>Automated Decisions on a Case-by-Case Basis<\/h3>\n<ul>\n<li>Credit report (decision based on a credit check).<\/li>\n<\/ul>\n<h3 id=\"m13\">Relevant Legal Bases<\/h3>\n<p>Below, we outline the legal bases under the General Data Protection Regulation (GDPR) on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations in your country of residence or our country of incorporation may apply. Furthermore, should more specific legal bases apply in individual cases, we will inform you of these in the Privacy Policy.  <\/p>\n<ul>\n<li><strong>Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR)<\/strong> \u2014 The data subject has given consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.<\/li>\n<li><strong>Performance of a Contract and Precontractual Inquiries (Art. 6(1), Sentence 1, Subparagraph b of the GDPR)<\/strong> \u2014 Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of precontractual measures taken at the data subject\u2019s request.<\/li>\n<li><strong>Legal obligation (Art. 6(1), first sentence, subparagraph (c) of the GDPR)<\/strong> \u2014 Processing is necessary for compliance with a legal obligation to which the controller is subject.<\/li>\n<li><strong>Legitimate Interests (Art. 6(1), first sentence, lit. f of the GDPR)<\/strong> &#8211; Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject that require the protection of personal data take precedence.<\/li>\n<\/ul>\n<h2 id=\"m27\">Safety Measures<\/h2>\n<p>We implement technical and organizational measures appropriate to the circumstances and the purposes of the processing, as well as the varying likelihoods and severity of threats to the rights and freedoms of natural persons, in accordance with legal requirements and taking into account the state of the art, the costs of implementation, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihoods and severity of threats to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.<\/p>\n<p>These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and maintaining its separation. Furthermore, we have established procedures that ensure the exercise of data subjects\u2019 rights, the deletion of data, and responses to data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development and selection of hardware, software, and procedures, in accordance with the principle of data protection through technical design and privacy-friendly default settings.  <\/p>\n<p><strong>SSL Encryption (https)<\/strong>: To protect the data you submit through our online services, we use SSL encryption. You can recognize such encrypted connections by the prefix https:\/\/ in your browser\u2019s address bar. <\/p>\n<h2 id=\"m25\">Transfer and Disclosure of Personal Data<\/h2>\n<p>As part of our processing of personal data, the data may be transferred to or disclosed to other entities, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, payment institutions in connection with payment transactions, service providers contracted to perform IT tasks, or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, enter into appropriate contracts or agreements with the recipients of your data to ensure the protection of your data.  <\/p>\n<h2 id=\"m24\">Data Processing in Third Countries<\/h2>\n<p>If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if processing occurs in connection with the use of third-party services or the disclosure or transfer of data to other individuals, entities, or companies, this is done only in accordance with legal requirements.<\/p>\n<p>Subject to express consent or where transfer is required by contract or law, we process or allow the processing of data only in third countries with a recognized level of data protection, contractual obligations through the European Commission\u2019s so-called Standard Data Protection Clauses, or where certifications or binding internal data protection policies are in place (Articles 44\u201349 of the GDPR; European Commission information page: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de<\/a> ). <\/p>\n<p>Under the so-called \u201cData Privacy Framework\u201d (DPF), the European Commission has also recognized the level of data protection provided by certain U.S. companies as adequate pursuant to the Adequacy Decision of July 10, 2023. You can find the list of certified companies as well as further information on the DPF on the U.S. Department of Commerce\u2019s website at <a href=\"https:\/\/www.dataprivacyframework.gov\/\">https:\/\/www.dataprivacyframework.gov\/<\/a> (in English). In our privacy policy, we inform you which of the service providers we use are certified under the Data Privacy Framework.  <\/p>\n<h2 id=\"m134\">Use of Cookies<\/h2>\n<p>Cookies are small text files or other storage mechanisms that store information on end devices and retrieve information from them. For example, to save a user\u2019s login status in an account, the contents of a shopping cart in an online store, the content accessed, or the features used on a website. Cookies can also be used for various purposes, such as ensuring the functionality, security, and user-friendliness of online services, as well as analyzing visitor traffic.  <\/p>\n<p><strong>Information on Consent: We <\/strong>use cookies in accordance with legal requirements. Therefore, we obtain prior consent from users unless such consent is not required by law. In particular, consent is not required if the storage and retrieval of information\u2014including cookies\u2014are strictly necessary to provide users with a telemedia service (i.e., our online offering) that they have expressly requested. The revocable consent is clearly communicated to users and includes information regarding the specific use of cookies.   <\/p>\n<p><strong>Information on the Legal Basis for Data Protection: <\/strong>The legal basis under data protection law <strong>on <\/strong>which we process users\u2019 personal data using cookies depends on whether we ask users for their consent. If users give their consent, the legal basis for processing their data is their explicit consent. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g., the business operation of our online service and improving its usability) or, if this occurs in the context of fulfilling our contractual obligations, when the use of cookies is necessary to fulfill our contractual obligations. We explain the purposes for which we process cookies in this Privacy Policy or as part of our consent and processing procedures.   <\/p>\n<p><strong>Storage Duration: With <\/strong>regard to storage duration, the following types of cookies are distinguished:<\/p>\n<ul>\n<li><strong>Temporary cookies (also known as session cookies):<\/strong> Temporary cookies are deleted at the latest after a user leaves an online service and closes their device (e.g., browser or mobile app).<\/li>\n<li><strong>Persistent cookies:<\/strong> Persistent cookies remain stored even after the device is turned off. This allows, for example, the user\u2019s login status to be saved or preferred content to be displayed immediately when the user revisits a website. Similarly, user data collected via cookies may be used to measure website reach. Unless we provide users with explicit information regarding the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are persistent and may be stored for up to two years.   <\/li>\n<\/ul>\n<p><strong>General Information on Withdrawal and Objection (Opt-Out): <\/strong> Depending on whether the processing is based on consent or legal authorization, you have the option at any time to withdraw your consent or object to the processing of your data through cookie technologies (collectively referred to as \u201copt-out\u201d). You can initially exercise your right to object through your browser settings, for example, by disabling cookies (although this may also limit the functionality of our website). You can also object to the use of cookies for online marketing purposes through a variety of services\u2014particularly in the case of tracking\u2014via the websites <a href=\"https:\/\/optout.aboutads.info\">https:\/\/optout.aboutads.info<\/a> and <a href=\"https:\/\/www.youronlinechoices.com\/\">https:\/\/www.youronlinechoices.com\/<\/a>. In addition, you can find further information on how to object in the details provided about the service providers and cookies used.   <\/p>\n<p><strong>Processing of Cookie Data Based on Consent:<\/strong> We use a cookie consent management process through which users can grant, manage, and revoke their consent to the use of cookies, as well as to the processing activities and providers specified within the cookie consent management process. The declaration of consent is stored so that users do not have to be asked for consent again and so that we can provide proof of consent in accordance with legal requirements. Storage may occur on the server and\/or in a cookie (a so-called opt-in cookie, or using comparable technologies) to enable the consent to be associated with a user or their device. Subject to specific information provided by cookie management service providers, the following applies: Consent may be stored for up to two years. In this process, a pseudonymous user identifier is generated and stored along with the time of consent, details regarding the scope of consent (e.g., which categories of cookies and\/or service providers), as well as the browser, operating system, and device used.    <\/p>\n<p><strong>Cookie Settings\/Opt-Out Option:<\/strong><\/p>\n<p><span style=\"color: red;\">If you use a cookie consent banner (which is recommended), you can enter the option to display it here (e.g., a link or a so-called [shortcode], which your software automatically converts into a button or link).<\/span><\/p>\n<p><span style=\"color: red;\">Notes on the processing of cookie data based on consent: You should only leave this option selected (and otherwise deselect it) if you have a &#8220;true&#8221; opt-in, i.e., obtain users\u2019 consent to the use of cookies (e.g., using so-called \u201ccookie consent\/opt-in banners\u201d or as part of a registration process).<\/span><\/p>\n<p><span style=\"color: red;\">Since, according to the European Court of Justice, a cookie opt-in is generally required when using marketing tools commonly employed in e-commerce (e.g., Google Analytics or Facebook Pixel), this option is preselected.<\/span><\/p>\n<p><span style=\"color: red;\">In other words, until users have given their consent, you do not use cookies (and do not use third-party services on your websites that themselves use cookies). The only exception is the use of necessary cookies that users expect, such as a shopping cart feature in an online store or local audience measurement using the Matomo tool. <\/span><\/p>\n<h2 id=\"m317\">Commercial and Business Services<\/h2>\n<p>We process data from our contractual and business partners, such as customers and prospective customers (collectively referred to as \u201ccontractual partners\u201d), in connection with contractual and similar legal relationships, as well as related measures and communications with contractual partners (or on a pre-contractual basis), e.g., to respond to inquiries.<\/p>\n<p>We process this data to fulfill our contractual obligations, to safeguard our rights, and for the purposes of administrative tasks associated with this information as well as for business organization. We disclose the data of our contractual partners to third parties in accordance with applicable law only to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations, or with the consent of the data subjects (e.g., to involved telecommunications, transportation, and other support services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Contractual partners are informed about other forms of data processing\u2014such as for marketing purposes\u2014in this Privacy Policy.  <\/p>\n<p>We inform our contractual partners of which data is required for the aforementioned purposes either before or during the data collection process\u2014for example, in online forms, through special markings (e.g., colors) or symbols (e.g., asterisks or similar), or in person.<\/p>\n<p>We delete the data once statutory warranty obligations and similar obligations have expired, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving purposes (e.g., for tax purposes, typically 10 years). If a period does not expressly begin on a specific date and lasts at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the time limit is the date on which the termination or other termination of the legal relationship takes effect. We delete data disclosed to us by the contractual partner in connection with an order in accordance with the terms of the order, generally upon completion of the order.   <\/p>\n<p>To the extent that we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms apply to the relationship between users and those providers.<\/p>\n<p><strong>Customer Account<\/strong>: Contracting parties may create an account within our online service (e.g., a customer or user account, referred to as a \u201ccustomer account\u201d for short). If registration of a customer account is required, contracting parties will be notified of this requirement as well as of the information needed for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration process, as well as subsequent logins and use of the customer account, we store customers\u2019 IP addresses along with the times of access in order to verify the registration and prevent any misuse of the customer account.   <\/p>\n<p>If customers have closed their accounts, the data associated with those accounts will be deleted, unless retention is required by law. It is the customers\u2019 responsibility to back up their data once their accounts have been closed. <\/p>\n<p><strong>Economic Analyses and Market Research<\/strong>: For business reasons and to identify market trends as well as the preferences of our contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc., whereby the group of data subjects may include contractual partners, prospective customers, customers, visitors, and users of our online services.<\/p>\n<p>The analyses are conducted for the purposes of business evaluations, marketing, and market research (e.g., to identify customer groups with different characteristics). In doing so, we may take into account\u2014where available\u2014the profiles of registered users, including their information, such as the services they have used. The analyses are used solely by us and are not disclosed externally, unless they are anonymous analyses based on aggregated\u2014and thus anonymized\u2014data. Furthermore, we respect users\u2019 privacy and process the data for analytical purposes in a pseudonymous manner whenever possible and, where feasible, anonymously (e.g., as aggregated data).   <\/p>\n<p><strong>Shop and E-Commerce<\/strong>: We process our customers\u2019 data to enable them to select, purchase, or order the products, goods, and related services of their choice, as well as to facilitate payment and delivery or fulfillment. If necessary to fulfill an order, we engage service providers\u2014in particular postal, freight, and shipping companies\u2014to carry out the delivery or fulfillment for our customers. We use the services of banks and payment service providers to process payments. The required information is clearly marked as such during the ordering process or similar purchase process and includes the details necessary for delivery, provision, and billing, as well as contact information to facilitate any necessary communication.   <\/p>\n<ul class=\"m-elements\">\n<li><strong>Types of data processed:<\/strong> Master data (e.g., names, addresses), payment data (e.g., bank account information, invoices, payment history), contact data (e.g., email, phone numbers), contract data (e.g., subject matter of the contract, term, customer category), usage data (e.g., websites visited, interest in content, access times), meta\/communication data (e.g., device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong> Prospective customers, business partners, and contractual partners; customers.<\/li>\n<li><strong>Purposes of processing:<\/strong> Provision of contractual services and customer service; contact requests and communication; office and organizational procedures; management and response to inquiries; security measures; analysis of visitor activity; interest-based and behavioral marketing; profiling (creation of user profiles).<\/li>\n<li><strong>Legal basis:<\/strong> Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b of the GDPR), Legal obligation (Art. 6(1), first sentence, lit. c of the GDPR), Legitimate interests (Art. 6(1), first sentence, subparagraph f of the GDPR).      <\/li>\n<\/ul>\n<h2 id=\"m326\">Payment service provider<\/h2>\n<p>In the context of contractual and other legal relationships, in accordance with legal obligations, or otherwise based on our legitimate interests, we offer data subjects efficient and secure payment options and, to this end, engage not only banks and credit institutions but also other payment service providers (collectively, \u201cpayment service providers\u201d).<\/p>\n<p>The data processed by payment service providers includes personal information, such as name and address; banking information, such as account numbers or credit card numbers; passwords, TANs, and checksums; as well as details related to the contract, transaction amounts, and recipients. This information is required to process the transactions. However, the data entered is processed and stored solely by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the payment service providers may transmit the data to credit bureaus. The purpose of this transmission is to verify identity and creditworthiness. For more information, please refer to the terms and conditions and privacy policies of the payment service providers.      <\/p>\n<p>Payment transactions are subject to the terms and conditions and privacy policies of the respective payment service providers, which are available on their respective websites or within their transaction applications. We also refer you to these documents for further information and to exercise your rights of withdrawal, access, and other data subject rights. <\/p>\n<ul class=\"m-elements\">\n<li><strong>Types of data processed:<\/strong> Master data (e.g., names, addresses), payment data (e.g., bank account information, invoices, payment history), contract data (e.g., subject matter of the contract, term, customer category), usage data (e.g., websites visited, content interests, access times), meta\/communication data (e.g., device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong> Customers, prospective customers.<\/li>\n<li><strong>Purposes of processing:<\/strong> Provision of contractual services and customer service.<\/li>\n<li><strong>Legal basis:<\/strong> Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, subparagraph (b) of the GDPR), legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).<\/li>\n<\/ul>\n<p><strong>Services Used and Service Providers:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>PayPal:<\/strong> Payment services and solutions (e.g., PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.\u00e0 r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: <a href=\"https:\/\/www.paypal.com\/de\">https:\/\/www.paypal.com\/de<\/a>; Privacy Policy: <a href=\"https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full\">https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m225\">Provision of the Online Service and Web Hosting<\/h2>\n<p>In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space, and database services, as well as security and technical maintenance services. <\/p>\n<p>The data processed in connection with the provision of the hosting service may include any information relating to users of our online service that is generated during their use of the service and their communications. This typically includes the IP address, which is necessary to deliver the content of online services to browsers, and all data entered within our online service or on websites. <\/p>\n<p><strong>Email Sending and Hosting<\/strong>: The web hosting services we use also include the sending, receiving, and storage of emails. For these purposes, we process the addresses of the recipients and senders, as well as other information related to email transmission (e.g., the providers involved) and the content of the respective emails. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails are generally not sent in encrypted form over the Internet. Although emails are typically encrypted during transmission, they are not encrypted on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). We therefore cannot assume any responsibility for the transmission of emails between the sender and our server.     <\/p>\n<p><strong>Collection of Access Data and Log Files<\/strong>: We (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of the request, the amount of data transferred, a notification of a successful request, the browser type and version, the user\u2019s operating system, the referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. <\/p>\n<p>Server log files can be used, on the one hand, for security purposes\u2014for example, to prevent server overload (particularly in the case of malicious attacks, known as DDoS attacks)\u2014and, on the other hand, to ensure server performance and stability.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Types of data processed:<\/strong> Content data (e.g., entries in online forms), usage data (e.g., websites visited, interest in content, access times), meta\/communication data (e.g., device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g., website visitors, users of online services).<\/li>\n<li><strong>Legal basis:<\/strong> Legitimate interests (Art. 6(1), sentence 1, subparagraph f of the GDPR).<\/li>\n<\/ul>\n<h2 id=\"m182\">Contact Us<\/h2>\n<p>When you contact us (e.g., via the contact form, email, phone, or social media), we process the information provided by the person making the inquiry to the extent necessary to respond to the inquiry and take any requested actions.<\/p>\n<p>We respond to contact requests made in the context of contractual or precontractual relationships to fulfill our contractual obligations or to respond to (pre)contractual inquiries, and in all other cases based on our legitimate interests in responding to such inquiries.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Types of Data Processed:<\/strong> Master data (e.g., names, addresses), contact data (e.g., email addresses, phone numbers), content data (e.g., entries in online forms), usage data (e.g., websites visited, interest in content, access times), meta\/communication data (e.g., device information, IP addresses).<\/li>\n<li><strong>Affected individuals:<\/strong> Communication contacts, prospective customers.<\/li>\n<li><strong>Purposes of processing:<\/strong> Contact requests and communication; managing and responding to inquiries.<\/li>\n<li><strong>Legal basis:<\/strong> Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, subparagraph (b) of the GDPR), legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).<\/li>\n<\/ul>\n<p><strong>Services Used and Service Providers:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Contact Form: When <\/strong>users contact us via our contact form, email, or other communication channels, we process the data provided to us in this context to address the matter raised. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships to the extent necessary for their fulfillment, and otherwise based on our legitimate interests, the interests of our communication partners in having their inquiries addressed, and our legal retention obligations. <\/li>\n<\/ul>\n<h2 id=\"m17\">Newsletters and Electronic Notifications<\/h2>\n<p>We send newsletters, emails, and other electronic notifications (hereinafter \u201cnewsletters\u201d) only with the recipients\u2019 consent or when permitted by law. If the content of a newsletter is specifically described during the sign-up process, that description is decisive for the users\u2019 consent. In addition, our newsletters contain information about our services and our company.  <\/p>\n<p>To subscribe to our newsletters, all you need to do is provide your email address. However, we may ask you to provide a name\u2014so we can address you personally in the newsletter\u2014or additional information, if it is necessary for the purposes of the newsletter. <\/p>\n<p><strong>Double opt-in process:<\/strong> Signing up for our newsletter generally follows a so-called double opt-in process. This means that after signing up, you will receive an email asking you to confirm your subscription. This confirmation is necessary to ensure that no one can sign up using someone else\u2019s email address. Newsletter subscriptions are logged to provide proof of the subscription process in accordance with legal requirements. This includes storing the time of subscription and confirmation, as well as the IP address. Changes to your data stored with the email service provider are also logged.     <\/p>\n<p><strong>Deletion and Restriction of Processing: We <\/strong> may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for erasure may be submitted at any time, provided that the prior existence of consent is confirmed at the same time. In the event of obligations to permanently honor objections, we reserve the right to store the email address solely for this purpose in a block list (so-called \u201cblacklist\u201d).   <\/p>\n<p>We log the registration process based on our legitimate interests for the purpose of verifying that it was carried out properly. If we engage a service provider to send emails, we do so based on our legitimate interests in having an efficient and secure email delivery system. <\/p>\n<p><strong>Notes on Legal Bases:<\/strong> Newsletters are sent based on the recipients\u2019 consent or, if consent is not required, based on our legitimate interests in direct marketing, provided that such marketing is permitted by law\u2014for example, in the case of marketing to existing customers. To the extent that we engage a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to demonstrate that it was carried out in accordance with the law.  <\/p>\n<p><strong>Contents:<\/strong> Information about us, our services, promotions, and special offers.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Types of data processed:<\/strong> Personal information (e.g., names, addresses), contact information (e.g., email addresses, phone numbers), meta\/communication data (e.g., device information, IP addresses), usage data (e.g., websites visited, content interests, access times).<\/li>\n<li><strong>Affected individuals:<\/strong> Communication partners.<\/li>\n<li><strong>Purposes of processing:<\/strong> Direct marketing (e.g., via email or mail).<\/li>\n<li><strong>Legal basis:<\/strong> Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR), legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).<\/li>\n<li><strong>Opt-Out Option:<\/strong> You can unsubscribe from our newsletter at any time, i.e., revoke your consent or opt out of receiving future issues. You will find a link to unsubscribe from the newsletter at the end of each newsletter, or you can use one of the contact options listed above\u2014preferably email\u2014to do so. <\/li>\n<\/ul>\n<p><strong>Services Used and Service Providers:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Measuring open and click-through rates: The <\/strong>newsletters contain what are known as \u201cweb beacons\u201d\u2014that is, a pixel-sized file that is retrieved from our server or the server of the mailing service provider (if we use one) when the newsletter is opened. As part of this retrieval, technical information\u2014such as details about your browser and system\u2014as well as your IP address and the time of retrieval are initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior, as determined by their access locations (which can be identified using the IP address) or access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information is assigned to individual newsletter recipients and stored in their profiles until it is deleted. The analyses serve to identify our users\u2019 reading habits and tailor our content to them, or to send different content based on our users\u2019 interests. The measurement of open and click-through rates, as well as the storage of the measurement results in users\u2019 profiles and their further processing, are based on the users\u2019 consent. Unfortunately, it is not possible to revoke consent for performance measurement separately; in this case, the entire newsletter subscription must be canceled or opt-out. In that case, the stored profile information will be deleted; <span class=\"prev_lb_wrp\"><strong>legal basis:<\/strong> consent (Art. 6(1), sentence 1, lit. a) GDPR);<\/span>        <\/li>\n<li><strong>Mailchimp: Email delivery <\/strong>and email marketing platform; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: <a href=\"https:\/\/mailchimp.com\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com<\/a>; Privacy Policy: <a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/legal\/<\/a>; Data Processing Agreement: <a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/legal\/<\/a>; Basis for transfers to third countries: Data Privacy Framework, Standard Contractual Clauses (included in the Data Processing Agreement); Further information: Special security measures: <a href=\"https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m263\">Web Analytics, Monitoring, and Optimization<\/h2>\n<p>Web analytics (also referred to as \u201caudience measurement\u201d) is used to analyze visitor traffic to our online platform and may include pseudonymized data on visitor behavior, interests, or demographic information, such as age or gender. With the help of audience measurement, we can, for example, determine at what times our online platform, its features, or its content are used most frequently, or encourage repeat visits. We can also identify which areas require optimization.  <\/p>\n<p>In addition to web analytics, we can also use testing methods to, for example, test and optimize different versions of our online offering or its components.<\/p>\n<p>For these purposes, so-called user profiles may be created and stored in a file (known as a \u201ccookie\u201d), or similar methods with the same purpose may be used. This information may include, for example, content viewed, websites visited, and elements used on those sites, as well as technical details such as the browser and computer system used, and information regarding usage times. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.  <\/p>\n<p>We also collect users\u2019 IP addresses. However, we use an IP masking method (i.e., pseudonymization by truncating the IP address) to protect users. In general, no personally identifiable user data (such as email addresses or names) is stored in the context of web analytics, A\/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software we use know the actual identity of the users; we only know the information stored in their profiles for the purposes of the respective processes.   <\/p>\n<p><strong>Notes on Legal Bases:<\/strong> If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., our interest in providing efficient, cost-effective, and user-friendly services). In this context, we would also like to draw your attention to the information regarding the use of cookies in this Privacy Policy.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Types of data processed:<\/strong> Usage data (e.g., websites visited, interest in content, access times), meta\/communication data (e.g., device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g., website visitors, users of online services).<\/li>\n<li><strong>Purposes of processing:<\/strong> Audience measurement (e.g., access statistics, identification of returning visitors), tracking (e.g., interest- or behavior-based profiling, use of cookies), analysis of visitor interactions, profiling (creation of user profiles).<\/li>\n<li><strong>Security measures:<\/strong> IP masking (pseudonymization of the IP address).<\/li>\n<li><strong>Legal bases:<\/strong> Consent (Art. 6(1), sentence 1, lit. a GDPR), legitimate interests (Art. 6(1), sentence 1, lit. f GDPR).<\/li>\n<\/ul>\n<p><strong>Services Used and Service Providers:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>etracker: Web <\/strong>analytics\/audience measurement; Service provider: etracker GmbH, Erste Brunnenstra\u00dfe 1, 20459 Hamburg, Germany; Website: <a href=\"https:\/\/www.etracker.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.etracker.com<\/a>; Privacy Policy: <a href=\"https:\/\/www.etracker.com\/datenschutz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.etracker.com\/datenschutz\/<\/a>; Data Processing Agreement: <a href=\"https:\/\/www.etracker.com\/av-vertrag\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.etracker.com\/av-vertrag\/<\/a>.<\/li>\n<li><strong>Google Analytics: We <\/strong>use Google Analytics to measure and analyze the use of our online service based on a pseudonymous user identification number. This identification number does not contain any personally identifiable information, such as names or email addresses. It is used to associate analytical information with a device in order to determine which content users accessed during one or more sessions, which search terms they used, whether they revisited that content, or how they interacted with our online service. The time of use and its duration are also stored, as well as the sources from which users were referred to our online service and technical aspects of their devices and browsers.<br \/>\nIn this process, pseudonymous user profiles are created using information from the use of various devices, and cookies may be used for this purpose. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based equivalents). For EU data traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; <span class=\"prev_lb_wrp\">Legal basis: Consent (Art. 6(1)(a) GDPR); Website <\/span>: <a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/<\/a>; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Data processing agreement: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms\/<\/a>; Basis for transfers to third countries: Data Privacy Framework (DPF); Right to object (opt-out): Opt-out plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>, Settings for displaying advertisements: <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:\/\/myadcenter.google.com\/personalizationoff<\/a>; Further information: <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a> (types of processing and the data processed).        <\/li>\n<li><strong>Google as the Recipient of Consent: The <\/strong>consent provided by users as part of a consent dialog (also known as \u201ccookie opt-in\/consent,\u201d \u201ccookie banner,\u201d etc.) serves several purposes. First, it enables us to fulfill our obligation to obtain consent for the storage and retrieval of information on and from users\u2019 devices (in accordance with the ePrivacy Directive). Second, it covers the processing of users\u2019 personal data in accordance with data protection requirements. Furthermore, this consent also applies to Google, as the company is required under the Digital Markets Act to obtain consent for personalized services. Therefore, we share the status of the consents granted by users with Google. Our consent management software informs Google whether or not consent has been granted. The goal is to ensure that users\u2019 granted or withheld consents are taken into account when using Google Analytics and when integrating features and external services. This allows us to dynamically adjust user consents and their revocations within Google Analytics and other Google services on our website based on user selections; <strong>Service provider:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; <span class=\"prev_lb_wrp\"><strong>Legal basis:<\/strong> Consent (Art. 6(1)(a) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/support.google.com\/analytics\/answer\/9976101?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/9976101?hl=de<\/a>; <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>.       <\/li>\n<li><strong>Google Tag Manager:<\/strong> Google Tag Manager is a solution that allows us to manage so-called website tags via a user interface and thereby integrate other services into our online offering (please refer to further details in this Privacy Policy). The Tag Manager itself (which implements the tags) therefore does not, for example, create user profiles or store cookies. Google only receives the user\u2019s IP address, which is necessary to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; Privacy Policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Data Processing Agreement:<br \/>\n<a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>; Basis for transfers to third countries: Data Privacy Framework, Standard Contractual Clauses (<a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>); Further information: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a> (types of processing and the data processed).<\/li>\n<\/ul>\n<h2 id=\"m264\">Online Marketing<\/h2>\n<p>We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as \u201ccontent\u201d) based on users\u2019 potential interests, as well as the measurement of their effectiveness.<\/p>\n<p>For these purposes, so-called user profiles are created and stored in a file (known as a \u201ccookie\u201d), or similar methods are used to store user information relevant to the display of the aforementioned content. This information may include, for example, content viewed, websites visited, online networks used, as well as communication partners and technical details such as the browser and computer system used, and information regarding usage times. If users have consented to the collection of their location data, this data may also be processed.  <\/p>\n<p>We also collect users\u2019 IP addresses. However, we use available IP masking methods (i.e., pseudonymization by truncating the IP address) to protect users. In general, no personally identifiable information (such as email addresses or names) is stored as part of online marketing procedures; instead, pseudonyms are used. This means that neither we nor the providers of the online marketing services know the actual identities of users, but only the information stored in their profiles.   <\/p>\n<p>The information in the profiles is typically stored in cookies or using similar methods. These cookies can generally be read later on other websites that use the same online marketing method; they can be analyzed for the purpose of displaying content, supplemented with additional data, and stored on the server of the online marketing provider. <\/p>\n<p>In exceptional cases, personal data may be associated with profiles. This is the case, for example, when users are members of a social network whose online marketing methods we use, and the network links the users\u2019 profiles to the aforementioned information. Please note that users may enter into additional agreements with the providers, such as by giving consent during registration.  <\/p>\n<p>As a general rule, we only have access to aggregated information regarding the performance of our advertisements. However, through what is known as conversion tracking, we can determine which of our online marketing methods have led to a so-called conversion\u2014that is, for example, the signing of a contract with us. Conversion tracking is used solely to analyze the success of our marketing efforts.  <\/p>\n<p>Unless otherwise specified, please assume that the cookies we use will be stored for a period of two years.<\/p>\n<p><strong>Notes on Legal Bases:<\/strong> If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., our interest in providing efficient, cost-effective, and user-friendly services). In this context, we would also like to draw your attention to the information regarding the use of cookies in this Privacy Policy.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Types of data processed:<\/strong> Usage data (e.g., websites visited, content interests, access times), meta\/communication data (e.g., device information, IP addresses), location data (information about the geographic location of a device or a person).<\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g., website visitors, users of online services), prospective customers.<\/li>\n<li><strong>Purposes of processing:<\/strong> Tracking (e.g., interest-based\/behavioral profiling, use of cookies), remarketing, analysis of site engagement, interest-based and behavioral marketing, profiling (creation of user profiles), conversion tracking (measuring the effectiveness of marketing measures), reach measurement (e.g., traffic statistics, identification of returning visitors), Target group identification (identifying target groups relevant for marketing purposes or other content delivery), cross-device tracking (cross-device processing of user data for marketing purposes).<\/li>\n<li><strong>Security measures:<\/strong> IP masking (pseudonymization of the IP address).<\/li>\n<li><strong>Legal basis:<\/strong> Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR), legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).<\/li>\n<li><strong>Option to Opt Out:<\/strong> Please refer to the privacy policies of the respective providers and the opt-out options specified by them. If no explicit opt-out option has been provided, you have the option of disabling cookies in your browser settings. However, this may limit certain features of our online service. We therefore also recommend the following opt-out options, which are summarized and organized by region: a) Europe: <a href=\"https:\/\/www.youronlinechoices.eu\">https:\/\/www.youronlinechoices.eu<\/a>.<br \/>\nb) Canada: <a href=\"https:\/\/www.youradchoices.ca\/choices\">https:\/\/www.youradchoices.ca\/choices<\/a>.<br \/>\nc) USA: <a href=\"https:\/\/www.aboutads.info\/choices\">https:\/\/www.aboutads.info\/choices<\/a>.<br \/>\nd) Cross-regional: <a href=\"https:\/\/optout.aboutads.info\">https:\/\/optout.aboutads.info<\/a>.   <\/li>\n<\/ul>\n<p><strong>Services Used and Service Providers:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Meta Pixels and Audience Targeting (Custom Audiences): <\/strong>With the help of the Meta Pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), Meta is able to identify visitors to our online platform as a target audience for displaying ads (so-called \u201cMeta Ads\u201d). Accordingly, we use the Meta Pixel to ensure that the Meta Ads we place are displayed only to users on Meta platforms and within the services of Meta\u2019s partner networks (the so-called \u201cAudience Network\u201d <a href=\"https:\/\/www.facebook.com\/audiencenetwork\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/audiencenetwork\/<\/a> ) to those users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interest in specific topics or products, as indicated by the websites they have visited), which we transmit to Meta (so-called \u201cCustom Audiences\u201d). We also use the Meta Pixel to ensure that our Meta ads align with users\u2019 potential interests and do not come across as intrusive. Furthermore, using the Meta pixel, we can track the effectiveness of Meta ads for statistical and market research purposes by determining whether users were redirected to our website after clicking on a Meta ad (so-called \u201cconversion tracking\u201d); Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; <span class=\"prev_lb_wrp\">Legal Basis: Consent (Art. 6(1)(a) GDPR); Website <\/span>: <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; Privacy Policy: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>; Data Processing Agreement: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing<\/a>; Basis for transfers to third countries: Data Privacy Framework (DPF); Further information: User event data\u2014i.e., behavioral and interest data\u2014is processed for the purposes of targeted advertising and audience targeting based on the joint controller agreement (\u201cAddendum for Controllers,\u201d <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>). Joint controllership is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, particularly with regard to the transfer of data to the parent company, Meta Platforms, Inc., in the United States (based on the Standard Contractual Clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).       <\/li>\n<li><strong>Google Ad Manager: We <\/strong>use the &#8220;Google Ad Manager&#8221; service to place ads on the Google Display Network (e.g., in search results, in videos, on websites, etc.). Google Ad Manager is distinguished by the fact that it displays ads in real time based on users\u2019 presumed interests. This allows us to display ads for our online offerings to users who may have a potential interest in our offerings or who have previously shown interest in them, as well as to measure the success of the ads; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; <span class=\"prev_lb_wrp\">Legal basis: Legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR); Website <\/span>: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; Privacy Policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Basis for transfers to third countries: Data Privacy Framework (DPF); Further information: Types of processing and data processed: <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a>; Data Processing Terms for Google advertising products: Information on the services, Data Processing Terms between controllers, and Standard Contractual Clauses for cross-border data transfers: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms<\/a>; if Google acts as a data processor, data processing terms for Google advertising products and standard contractual clauses for cross-border data transfers: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>.    <\/li>\n<li><strong>Google Ads and Conversion Tracking:<\/strong> Online marketing methods used to place content and ads within the service provider\u2019s advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who are presumed to be interested in the ads. In addition, we measure the conversion of the ads, i.e., whether users have been prompted to interact with the ads and take advantage of the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; <span class=\"prev_lb_wrp\">Legal bases: Consent (Art. 6(1)(a) GDPR), Legitimate Interests (Art. 6(1)(f) GDPR); <\/span>Website: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; Privacy Policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a>; Data processing agreements between controllers and standard contractual clauses for data transfers to third countries: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms<\/a>.  <\/li>\n<\/ul>\n<h2 id=\"m136\">Social Media Presence<\/h2>\n<p>We maintain online presences on social media platforms and, in this context, process user data in order to communicate with users active on those platforms or to provide information about us.<\/p>\n<p>Please note that this may involve the processing of user data outside the European Union. This may pose risks to users, as it could, for example, make it more difficult to enforce their rights. <\/p>\n<p>Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on users\u2019 behavior and the resulting interests. These user profiles can in turn be used, for example, to display advertisements both within and outside the networks that are presumed to correspond to users\u2019 interests. For these purposes, cookies are typically stored on users\u2019 computers, in which their usage behavior and interests are recorded. Furthermore, data may also be stored in the usage profiles regardless of the devices used by users (particularly if users are members of the respective platforms and are logged in to them).    <\/p>\n<p>For a detailed description of the respective processing methods and opt-out options, please refer to the privacy policies and information provided by the operators of the respective networks.<\/p>\n<p>We would also like to point out that requests for information and the exercise of data subject rights are most effectively addressed directly with the service providers. Only the providers have access to users\u2019 data and can take appropriate action and provide information directly. If you still need assistance, however, you can contact us.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Types of Data Processed:<\/strong> Master data (e.g., names, addresses), contact data (e.g., email addresses, phone numbers), content data (e.g., entries in online forms), usage data (e.g., websites visited, interest in content, access times), meta\/communication data (e.g., device information, IP addresses).<\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g., website visitors, users of online services).<\/li>\n<li><strong>Purposes of processing:<\/strong> Contact requests and communication, tracking (e.g., interest-based\/behavioral profiling, use of cookies), remarketing, audience measurement (e.g., traffic statistics, identification of returning visitors).<\/li>\n<li><strong>Legal basis:<\/strong> Legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).<\/li>\n<\/ul>\n<p><strong>Services Used and Service Providers:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Instagram: Social <\/strong>network that allows users to share photos and videos, comment on and like posts, send messages, and follow profiles and pages; <strong>Service provider:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; <span class=\"prev_lb_wrp\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR); <\/span><strong>Website:<\/strong> <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>; <strong>Privacy Policy:<\/strong> <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/privacycenter.instagram.com\/policy\/<\/a>; <strong>Basis for transfers to third countries:<\/strong> Data Privacy Framework (DPF).<\/li>\n<li><strong>Facebook Pages: Profiles <\/strong>within the Facebook social network\u2014We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data from visitors to our Facebook page (known as a \u201cfan page\u201d). This data includes information about the types of content users view or interact with, or the actions they take (see \u201cThings You and Others Do and Share\u201d in the Facebook Data Policy: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see \u201cDevice Information\u201d in the Facebook Data Policy: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>). As explained in the Facebook Data Policy under \u201cHow do we use this information?\u201d , Facebook also collects and uses information to provide analytics services\u2014known as \u201cPage Insights\u201d\u2014to page administrators, so they can gain insights into how people interact with their pages and the content associated with them. We have entered into a specific agreement with Facebook (\u201cInformation on Page Insights,\u201d <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>), which specifically sets forth the security measures Facebook must observe and in which Facebook has agreed to comply with data subject rights (i.e., users can, for example, submit requests for information or deletion directly to Facebook). Users\u2019 rights (in particular the rights to access, erasure, objection, and filing a complaint with the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the \u201cPage Insights Information\u201d (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>). Joint responsibility is limited to the collection of data by and the transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, particularly with regard to the transfer of data to the parent company, Meta Platforms, Inc., in the United States; Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; <span class=\"prev_lb_wrp\">Legal Basis: Legitimate Interests (Art. 6(1)(f) GDPR); Website <\/span>: <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; Privacy Policy: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>; Basis for transfers to third countries: Data Privacy Framework (DPF).         <\/li>\n<li><strong>TikTok: Social <\/strong>network \/ video platform; Service provider: musical.ly Inc., 10351 Santa Monica Blvd #310, Los Angeles, CA 90025, USA; Website: <a href=\"https:\/\/www.tiktok.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com<\/a>; Privacy Policy: <a href=\"https:\/\/www.tiktok.com\/de\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com\/de\/privacy-policy<\/a>.<\/li>\n<li><strong>X: Social <\/strong>network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; <span class=\"prev_lb_wrp\">Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website <\/span>: <a href=\"https:\/\/x.com\" target=\"_blank\" rel=\"noopener\">https:\/\/x.com<\/a>; Privacy Policy: <a href=\"https:\/\/x.com\/de\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/x.com\/de\/privacy<\/a>.<\/li>\n<li><strong>YouTube: Social <\/strong>network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Opt-out option: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>; Legal basis for data transfers to third countries: Data Privacy Framework.<\/li>\n<\/ul>\n<h2 id=\"m328\">Plugins, Embedded Functions, and Content<\/h2>\n<p>We incorporate functional and content elements into our online offering that are sourced from the servers of their respective providers (hereinafter referred to as \u201cthird-party providers\u201d). These may include, for example, graphics, videos, social media buttons, and posts (hereinafter collectively referred to as \u201ccontent\u201d). <\/p>\n<p>This integration always requires that the third-party providers of this content process users\u2019 IP addresses, since they would not be able to send the content to users\u2019 browsers without the IP address. The IP address is therefore necessary for displaying this content or these features. We strive to use only content whose respective providers use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as \u201cweb beacons\u201d) for statistical or marketing purposes. These \u201cpixel tags\u201d allow information\u2014such as visitor traffic on the pages of this website\u2014to be analyzed. This pseudonymous information may also be stored in cookies on the user\u2019s device and may include, among other things, technical information about the browser and operating system, referring websites, the time of the visit, and other details regarding the use of our online service; it may also be linked to such information from other sources.     <\/p>\n<p><strong>Notes on Legal Bases:<\/strong> If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., our interest in providing efficient, cost-effective, and user-friendly services). In this context, we would also like to draw your attention to the information regarding the use of cookies in this Privacy Policy.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Types of Data Processed:<\/strong> Usage data (e.g., websites visited, interest in content, access times), meta\/communication data (e.g., device information, IP addresses), location data (information about the geographic position of a device or a person), content data (e.g., entries in online forms), master data (e.g., names, addresses), contact data (e.g., email, phone numbers).<\/li>\n<li><strong>Data subjects:<\/strong> Users (e.g., website visitors, users of online services), communication partners.<\/li>\n<li><strong>Purposes of processing:<\/strong> Providing our online services and ensuring user-friendliness; delivering contractual services and customer service; handling contact requests and communication; tracking (e.g., interest-based\/behavioral profiling, use of cookies); interest-based and behavioral marketing, profiling (creation of user profiles), security measures, and managing and responding to inquiries.<\/li>\n<li><strong>Legal Basis:<\/strong> Legitimate Interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR), Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR), performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, subparagraph (b) of the GDPR).      <\/li>\n<\/ul>\n<p><strong>Services Used and Service Providers:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Facebook Plugins and Content: Facebook <\/strong>Social Plugins and Content\u2014This may include, for example, content such as images, videos, or text, as well as buttons that allow users to share content from this website on Facebook. The list and appearance of Facebook Social Plugins can be viewed here: <a href=\"https:\/\/developers.facebook.com\/docs\/plugins\/\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.facebook.com\/docs\/plugins\/<\/a> \u2014 We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt, as part of a transfer (but not the further processing), of \u201cEvent Data\u201d which Facebook collects via the Facebook Social Plugins (and content embedding features) running on our online service or receives as part of a transfer for the following purposes: a) Displaying content and advertising information that corresponds to users\u2019 presumed interests; b) Delivery of commercial and transaction-related messages (e.g., contacting users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.g., improving the ability to identify which content or advertising information is likely to match users\u2019 interests). We have entered into a special agreement with Facebook (\u201cAddendum for Controllers,\u201d <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>), which specifically outlines the security measures Facebook must adhere to (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) and in which Facebook has agreed to comply with data subject rights (i.e., users can, for example, submit requests for information or deletion directly to Facebook). Note: When Facebook provides us with metrics, analyses, and reports (which are aggregated\u2014i.e., do not contain information about individual users and are anonymous to us), this processing does not take place under joint controllership but rather on the basis of a data processing agreement (\u201cData Processing Terms,\u201d <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing<\/a>) and the \u201cData Security Terms\u201d (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) and, with regard to processing in the U.S., on the basis of standard contractual clauses (\u201cFacebook-EU Data Transfer Addendum,\u201d <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>). Users\u2019 rights (in particular the rights of access, erasure, objection, and the right to lodge a complaint with the competent supervisory authority) are not restricted by the agreements with Facebook; Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; <span class=\"prev_lb_wrp\">Legal Basis: Consent (Art. 6(1)(a) GDPR); Website <\/span>: <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; Privacy Policy: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>; Basis for transfers to third countries: Data Privacy Framework (DPF).       <\/li>\n<li><strong>Google Fonts (Retrieved from Google&#8217;s server): Retrieval <\/strong>of fonts (and icons) for the purpose of ensuring technically secure, maintenance-free, and efficient use of fonts and icons with regard to up-to-date content and loading times, their consistent display, and compliance with any applicable licensing restrictions. The font provider is provided with the user\u2019s IP address so that the fonts can be made available in the user\u2019s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted, which is necessary for providing the fonts depending on the devices used and the technical environment. This data may be processed on a server belonging to the font provider in the United States. When users visit our website, their browsers send HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and, subsequently, the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the User-Agent, which describes the browser and operating system versions of the website visitors, as well as the referrer URL (i.e., the webpage on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers, and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user-agent, and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families that the user wishes to load. This data is logged so that Google can determine how often a specific font family is requested. With the Google Fonts Web API, the user-agent must match the font generated for the respective browser type. The user-agent is primarily logged for debugging purposes and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the \u201cAnalytics\u201d page of Google Fonts. Finally, the referrer URL is logged so that the data can be used for production maintenance and to generate an aggregated report on the top integrations based on the number of font requests. According to Google, it does not use any of the information collected by Google Fonts to create profiles of end users or to serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; <span class=\"prev_lb_wrp\">Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website <\/span>: <a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/fonts.google.com\/<\/a>; Privacy Policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Basis for transfers to third countries: Data Privacy Framework (DPF); Further information: <a href=\"https:\/\/developers.google.com\/fonts\/faq\/privacy?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/fonts\/faq\/privacy?hl=de<\/a>.               <\/li>\n<li><strong>Google Maps: We <\/strong>integrate maps from the \u201cGoogle Maps\u201d service provided by Google. The data processed may include, in particular, users\u2019 IP addresses and location data; <strong>Service provider:<\/strong> Google Cloud EMEA Limited, 70 Sir John Rogerson\u2019s Quay, Dublin 2, Ireland; <span class=\"prev_lb_wrp\">Legal basis: Consent (Art. 6(1)(a) GDPR); Website <\/span>: <a href=\"https:\/\/mapsplatform.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mapsplatform.google.com\/<\/a>; Privacy Policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Basis for transfers to third countries: Data Privacy Framework (DPF). <\/li>\n<li><strong>YouTube videos: Video content <\/strong>; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; <span class=\"prev_lb_wrp\">Legal basis: Consent (Art. 6(1), first sentence, lit. a) of the GDPR); Website <\/span>: <a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com<\/a>; Privacy Policy: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Basis for transfers to third countries: Data Privacy Framework (DPF); Option to object (opt-out): Opt-out plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>, Settings for displaying ads: <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:\/\/myadcenter.google.com\/personalizationoff<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m12\">Deletion of Data<\/h2>\n<p>The data we process will be deleted in accordance with legal requirements as soon as the consent authorizing its processing is revoked or other legal grounds for processing no longer apply (e.g., if the purpose of processing this data no longer exists or if the data is no longer necessary for that purpose).<\/p>\n<p>Unless the data is not deleted because it is required for other, legally permissible purposes, its processing is limited to those purposes. This means that the data is blocked and not processed for any other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons, or whose storage is necessary to assert, exercise, or defend legal claims, or to protect the rights of another natural or legal person.  <\/p>\n<p>Additional information regarding the deletion of personal data may also be provided in the individual privacy notices included in this Privacy Policy.<\/p>\n<h2 id=\"m15\">Changes and Updates to the Privacy Policy<\/h2>\n<p>We ask that you review the content of our Privacy Policy regularly. We will update the Privacy Policy as soon as changes to our data processing activities make this necessary. We will notify you as soon as the changes require action on your part (e.g., consent) or any other individual notification.  <\/p>\n<p>If we provide addresses and contact information for companies and organizations in this Privacy Policy, please note that these addresses may change over time, and we ask that you verify the information before contacting them.<\/p>\n<h2 id=\"m10\">Rights of Data Subjects<\/h2>\n<p>As data subjects, you have various rights under the GDPR, which arise in particular from Articles 15 through 21 of the GDPR:<\/p>\n<ul>\n<li><strong>Right to Object:<\/strong> You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data carried out pursuant to Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing.   <\/li>\n<li><strong>Right to Withdraw Consent:<\/strong> You have the right to withdraw your consent at any time.<\/li>\n<li><strong>Right of Access:<\/strong> You have the right to request confirmation as to whether your personal data is being processed, as well as access to that data, additional information, and a copy of the data in accordance with legal requirements.<\/li>\n<li><strong>Right to Rectification:<\/strong> In accordance with legal requirements, you have the right to request that data concerning you be completed or that inaccurate data concerning you be corrected.<\/li>\n<li><strong>Right to erasure and restriction of processing:<\/strong> In accordance with legal requirements, you have the right to request that data concerning you be erased without delay or, alternatively, to request a restriction on the processing of such data in accordance with legal requirements.<\/li>\n<li><strong>Right to Data Portability:<\/strong> You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, in accordance with legal requirements, or to request that it be transferred to another data controller.<\/li>\n<li><strong>Complaint to a supervisory authority:<\/strong> You also have the right, in accordance with legal requirements, to file a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work, or the location of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.<\/li>\n<\/ul>\n<h2 id=\"m42\">Definitions of Terms<\/h2>\n<p>This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and are defined primarily in Article 4 of the GDPR. The legal definitions are binding. The explanations below, however, are intended primarily to aid understanding. The terms are listed in alphabetical order.    <\/p>\n<ul class=\"glossary\">\n<li><strong>Conversion Tracking:<\/strong> &#8220;Conversion Tracking&#8221; refers to a method used to determine the effectiveness of marketing measures. To do this, a cookie is typically stored on users\u2019 devices while they are on the websites where the marketing measures are carried out, and is then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful.  <\/li>\n<li><strong>Credit Report:<\/strong> Automated decisions are based on automatic data processing without human intervention (e.g., in the case of an automatic rejection of a purchase on account, an online loan application, or an online job application process without any human involvement). Under Article 22 of the GDPR, such automated decisions are permitted only if data subjects consent, if they are necessary for the performance of a contract, or if national laws permit such decisions. <\/li>\n<li><strong>Cross-Device Tracking:<\/strong> Cross-device tracking is a form of tracking in which information about users\u2019 behavior and interests is collected across devices and stored in so-called profiles by assigning users an online identifier. This typically allows user information to be analyzed for marketing purposes, regardless of the browsers or devices used (e.g., mobile phones or desktop computers). For most providers, the online identifier is not linked to personally identifiable information, such as names, mailing addresses, or email addresses.  <\/li>\n<li><strong>IP masking:<\/strong> \u201cIP masking\u201d refers to a method in which the last octet\u2014that is, the last two numbers of an IP address\u2014is removed so that the IP address can no longer be used to uniquely identify an individual. Therefore, IP masking is a means of pseudonymizing data processing procedures, particularly in online marketing. <\/li>\n<li><strong>Interest-Based and Behavioral Marketing:<\/strong> Interest-based and\/or behavioral marketing refers to the practice of predicting users\u2019 potential interests in ads and other content as accurately as possible. This is done based on information about their past behavior (e.g., visiting and spending time on specific websites, purchasing behavior, or interactions with other users), which is stored in a so-called profile. Cookies are typically used for these purposes.  <\/li>\n<li><strong>Conversion Tracking:<\/strong> Conversion tracking is a method used to determine the effectiveness of marketing campaigns. To do this, a cookie is typically stored on users\u2019 devices while they are on the websites where the marketing campaigns are running, and is then retrieved again on the destination website. For example, this allows us to track whether the ads we placed on other websites were successful.  <\/li>\n<li><strong>Personal Data:<\/strong> \u201cPersonal data\u201d means any information relating to an identified or identifiable natural person (hereinafter referred to as the \u201cdata subject\u201d); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie) or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.<\/li>\n<li><strong>Profiling:<\/strong> \u201cProfiling\u201d refers to any form of automated processing of personal data that involves using such personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include information regarding age, gender, location and movement data, interaction with websites and their content, purchasing behavior, and social interactions with other people) or to predict them (e.g., interests in specific content or products, click behavior on a website, or location). Cookies and web beacons are frequently used for profiling purposes. <\/li>\n<li><strong>Audience Measurement:<\/strong> Audience measurement (also known as web analytics) is used to analyze visitor traffic to an online service and may include the behavior or interests of visitors regarding specific information, such as website content. With the help of reach analysis, website owners can, for example, determine at what times visitors access their website and what content interests them. This allows them, for example, to better tailor the website\u2019s content to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are frequently used to identify returning visitors and thus obtain more accurate analyses of how an online service is used.   <\/li>\n<li><strong>Remarketing:<\/strong> The terms \u201cremarketing\u201d or \u201cretargeting\u201d are used, for example, when a website tracks which products a user has shown interest in\u2014for advertising purposes\u2014in order to remind the user of those products on other websites, such as through advertisements.<\/li>\n<li><strong>Location data:<\/strong> Location data is generated when a mobile device (or another device capable of determining its location) connects to a cellular cell, a Wi-Fi network, or similar technical means and location-determination functions. Location data is used to indicate the geographically identifiable position on Earth where the respective device is located. Location data can be used, for example, to display map features or other location-dependent information.  <\/li>\n<li><strong>Tracking:<\/strong> The term \u201ctracking\u201d refers to the ability to track users\u2019 behavior across multiple online services. Typically, information about users\u2019 behavior and interests\u2014based on the online services they use\u2014is stored in cookies or on the servers of the providers of tracking technologies (a process known as profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.  <\/li>\n<li><strong>Data Controller:<\/strong> The term \u201cdata controller\u201d refers to the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.<\/li>\n<li><strong>Processing:<\/strong> \u201cProcessing\u201d means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any interaction with data, including collection, analysis, storage, transmission, or deletion. <\/li>\n<li><strong>Target Audience Creation:<\/strong> The term \u201ctarget audience creation\u201d (or \u201cCustom Audiences\u201d) refers to the process of defining target audiences for advertising purposes, such as displaying ads. For example, based on a user\u2019s interest in certain products or topics on the Internet, it can be inferred that this user is interested in ads for similar products or the online store where they viewed those products. The term \u201cLookalike Audiences\u201d (or similar target groups) is used when content deemed suitable is displayed to users whose profiles or interests are presumed to match those of the users on whose profiles the Lookalike Audiences were based. Cookies and web beacons are typically used for the purpose of creating Custom Audiences and Lookalike Audiences.   <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Policy Introduction With the following Privacy Policy, we would like to inform you about the types of personal data (hereinafter also referred to as \u201cdata\u201d) we process, the purposes for which we process it, and the scope of such processing. This Privacy Policy applies to all processing of personal data carried out by us, [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7616","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/carp-sounder.com\/en\/wp-json\/wp\/v2\/pages\/7616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carp-sounder.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carp-sounder.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carp-sounder.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carp-sounder.com\/en\/wp-json\/wp\/v2\/comments?post=7616"}],"version-history":[{"count":0,"href":"https:\/\/carp-sounder.com\/en\/wp-json\/wp\/v2\/pages\/7616\/revisions"}],"wp:attachment":[{"href":"https:\/\/carp-sounder.com\/en\/wp-json\/wp\/v2\/media?parent=7616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}